Channel 4 Launches Lloyds Bank’s Mental Health Awareness Diversity in Advertising Campaign: For Time to Talk Day #GettheInsideOut

channel4
(image: Channel 4)

Channel 4 to launch Lloyds Bank’s £1m award-winning Diversity in Advertising campaign

  • Professor Green, Victoria Pendleton, Jeremy Paxman, Rachel Riley, Ade Adepitan, Alistair Campbell and Alex Brooker star in Lloyds Bank’s mental health awareness campaign
  • New research finds 75% of people believe there is a stigma in Britain attached to people with mental health conditions
  • Almost three quarters (74%) think the average person would be unwilling to discuss their own mental health issues
  • But nearly three quarters (72 per cent) think society has a better understanding of mental health conditions
  • Openness of celebrities and media coverage contributes to positive change

 

Lloyds Bank’s winning ad campaign of the Channel 4 £1m Diversity in Advertising Award launches exclusively on Channel 4 on mental health awareness Time To Talk Day (1.2.18).

 

The adverts will feature celebrities – including Professor Green, Jeremy Paxman, Rachel Riley and Alex Brooker – as well as members of the public and Lloyds Bank colleagues playing a variation of the ‘Who am I?’ sticky-note guessing game, to explore the common misconceptions about living with a non-visible disability.

 

And to coincide with the campaign’s launch, a new Lloyds Bank and Mental Health UK survey, reveals that although improvements have been made in how society thinks about mental health, 75 per cent of people still think there is a stigma attached to the issue.

 

Lloyds Bank and creative agency, adam&eveDDB, created the mental health adverts  after winning Channel 4’s Diversity in Advertising Award, set up by the broadcaster to improve diversity in advertising.

 

As the award winner, Lloyds Bank will receive £1m worth of advertising airtime on Channel 4. The competition invited entrants to put forward creative ideas featuring non-visible disabilities.

 

Channel 4’s Sales Director Jonathan Allan said: “Producing an advert that puts non-visible disabilities at its heart was a demanding brief and it’s been a real pleasure working with Lloyds and adamandeveddb as they developed a fantastic new campaign that makes people think more profoundly about mental health.

 

“If this campaign can encourage the public and advertisers to think a little harder about all aspects of diversity, it can help make a real difference to people’s lives.”

 

“The TV ad is brilliantly simple, yet hugely effective,” says Robin Bulloch, Managing Director, Lloyds Bank. “And while winning the Channel 4 Annual Diversity in Advertising Award in itself is a great achievement, the positive difference the campaign will hopefully allow us to make to so many people’s lives is the real ambition here. By raising awareness of invisible disabilities and taking action to promote healthy wellbeing, we can support our colleagues to recognise the signs and feel confident and equipped to support customers and each other.”

 

Lloyds Bank has been working with Mental Health UK to launch #GetTheInsideOut which will appear on the adverts. #GetTheInsideOut campaign will encourage more people to speak about mental health and aims to inspire those living with a condition to speak up about mental health.

 

Research from Lloyds Bank and Mental Health UK, undertaken by YouGov, found that seventy-five per cent of respondents feel there is a stigma in Britain attached to people with mental health conditions. And 88 per cent feel society needs to do more (much more (62%) or a little more (25%)) to better understand mental health issues.

 

The survey reveals that 67 per cent of respondents think people are more comfortable talking about mental health conditions now than they were five years ago. And people feel that the four main factors behind this change were – celebrities talking about mental health (70 per cent); media stories about mental health (70 per cent); societal change (68 per cent); and charities raising awareness (56 per cent).

 

But the research also reveals that 74 per cent of respondents think people would be fairly unwilling (62 per cent) or not willing at all (11 per cent), to discuss their own mental health issues.

 

Managing Director of Mental Health UK Brian Dow welcomed the research commissioned by Lloyds Bank and said: “We have come a long way in a short time to raise awareness. In large part thanks to the hard work of the charity sector, campaigns like Time to Change, a willingness of celebrities, notably the Royal Family, to talk about mental health and positive engagement by the media.

 

“Nevertheless this research shows that we cannot rest of on our laurels – there is a lot more that we need to do.”

 

Although the survey showed that people think significant steps have been made in the past five years on people’s awareness of mental health, more still needs to be done.

 

The survey discovers that compared to five years ago;

  • 72 per cent of respondents think that society  has a better understanding of mental health conditions
  • 69 per cent feel people empathise more with people with mental health conditions
  • 70 per cent think society is more aware of the everyday realities of living with a mental health condition
  • 70 per cent also feel there is more awareness of mental health issues raised in the media

 

In addition;

  • Fifty-six per cent of respondents said they’d feel comfortable talking to someone they don’t know very well about their mental health.
  • While 37 per cent said they’d feel uncomfortable, with over half (57%) of this group concerned that they might offend the person  and a similar proportion (56%) worried they would embarrass or upset themLloyds Bank and Mental Health UK Charity Partnership

    Lloyds Bank is proud to be working in partnership with Mental Health UK. Together the Bank and Charity aim to promote awareness of the link between mental health and money problems, encourage discussion between customers and colleagues. To date, colleagues and customers have raised over £4.8 million which has enabled Mental Health UK to design, build and launch a pioneering new service called Mental Health and Money Advice. This service is the UK’s first advice service dedicated to helping people understand, manage and improve their financial and mental health.

    For further information –

    Channel 4 –

    Tim English, Group PR Manager

    1. 020 7306 6984
    2. tenglish@channel4.co.uk

     

    Lloyds Bank –

    Eve Speight

    M: 07585965319

    E: eve.speight@lloydsbanking.com

     

     

‘Time To Talk: I hope my story can help others feel less alone’: for the Jewish News UK on Time to Talk Day

Today is Time to Talk Day, Time to Change charity’s annual day to talk about our mental health. This year, I decided I wanted to share my story with a local newspaper to my community, the Jewish community in the UK and beyond online. This is also for people who aren’t Jewish and so I am sharing it here. I havnt shared the full article due to SEO reasons but there is a link at the end to the full article!

Remember- its ok to talk about mental health… to loved ones and beyond. It took me a long time to share my story and sharing publicly is not for everyone. I hope the article helps you feel less alone:

elliejewishnews
(image: Eleanor Segall)
Time To Talk Day, marked on 1 February, gives everyone the opportunity to open up about mental health. It’s a subject close to my heart, because it took me 11 years to talk openly about the fact I have bipolar disorder and anxiety.

My story begins in 2003, when, aged 15, I experienced an episode of depression, anxiety and psychosis, where your mind loses touch with reality.

I wasn’t sleeping, my heart would suddenly race, I would cry and have regular panic attacks and couldn’t concentrate on anything. I was incredibly frightened and exhausted.

My parents, as well as teachers at Immanuel College, were hugely supportive and understanding and I sought help from a psychiatrist for the first time.

But that year, while on Israel Tour with my youth group, I also experienced a manic episode and had to come home early. I felt so ashamed, even though it was not my fault that my mind wasn’t well.

My madricha (youth leader) was an incredible support to me and I thank her to this day for all she did to make sure I was safe and well.

Months later, when I started studying for my A-levels, I had a further severe depressive episode.

For the next four months, I was kept in hospital and, aged just 16, I was finally diagnosed with bipolar affective 1 disorder (formerly known as manic depression), which causes both depressive and ‘high’ manic episodes.

The disorder can be medicated and therapy helps, but it’s about finding the right medication and support, which can take a while for each person.

For the next 10 years, I managed my condition and in that time achieved A-levels, went to university and travelled.

But when I turned 25, I again found myself spiralling into illness with a bipolar manic episode.

People suffering with this can have racing thoughts, reckless behaviour, increased activity and movement and delusions, which can, in the worst cases, turn into psychosis. This is what happened to me.

Through no fault of my own, I was back in hospital again. It was extremely frightening. Owing to the severity of the mania, I couldn’t see how ill I was and felt incredibly vulnerable.

At that time, I had no idea if I could recover and get back to some kind of normal life again. It affected everything and even when I began dating, I felt I had to hide my condition.

READ FULL ARTICLE: http://jewishnews.timesofisrael.com/time-to-talk-i-hope-my-story-can-help-others-feel-less-alone/

Its #TimetoTalk Suicide for STOP Suicide Charity: Mental Health Feature Article

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Today I have been featured in STOP Suicides Campaign for Time To Talk Day, alongside other campaigners who bravely share their stories about suicide or suicidal thoughts. The full article can be read at   http://www.stopsuicidepledge.org/its-timetotalk-suicide/ 

Here I include my story from the article. Thanks to all at STOP Suicide for giving me the opportunity. Remember you can talk about mental health :

eltwitter

‘In 2013, I experienced a suicidal depression. I was incredibly low, exhausted, sleeping all day and couldn’t cope with life.

This was part of my bipolar disorder and my medications at the time were not holding my moods. My parents had recently divorced and I had moved house and finished a degree. Then, my Grandma passed away. The stress of all this tipped me over into a deep depression.

The truth is I didn’t want to die, I just couldn’t deal with the pain of living. It was incredibly difficult for my parents, because I would say to them ‘it would be better off if I wasn’t here’. I had so much emotional pain that the only way to manage it for me was to talk about how scared I felt about feeling suicidal. I was concerned that if I didn’t express it, that it could have been very dangerous for me- I didn’t want to die so talking was the only way out.

Thankfully this was hugely positive because my parents understood that the suicidal thoughts were the depression and not me inside. They let me express how I felt, provided a listening ear and used their own life experience to help me. They went with me to my psychiatrist and stayed with me during home appointments. They helped pick up my prescriptions for anti-depressants and looked after me, until I had been lifted out of the depression.

Having loved ones to talk to when I felt suicidal, to not feel alone and to have support every day was vital to my recovery.”

Light Beyond Self Harm by Kaitlyn W at withbeingalive.wordpress.com

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(image: Dare to Live SOS) 

The author Kaitlyn blogs at www.withbeingalive.wordpress.com . Trigger warning: talks about self harm behaviours (but not graphically), please be careful when reading.

When you are curled within the cradling, spiked tentacles of self-harm – one wrapped around each wrist, and another brushing away any tears – those pesky alternatives of “holding an ice cube!” or “colour in!” can seem shallow; laughable even. You are shoulder-deep in the swampy mud that is self-harm, the goop surrounding you can feel ever-rising, and there is a stigma of wading in this particular swamp – you should be ashamed that you are.

 

During self-harm, it can feel impossible to have hope. A hope for a different reality can feel light years and stone barricade walls away. It can feel like the darkness (or swamp mud, whichever you would prefer to call it) is all consuming, your actions are all that you are, and the glittery, floaty wings of change have no way to weave in.

 

However, it is my privilege to share today that you are so much more than self-harm tells you that you are. Consequently, that there is hope beyond self-harm, and that this hope is yours. Ultimately, self-harm does not need to have a role in your life.

 

Despite how inherently wrongly created and badly designed for life you may feel, this is not who you truly are. Despite the mess, the exhausting racket that constantly parties too hard in your brain, remember that you are only witnessing this all from one perspective. You exist not only to yourself, right now, but also to child you and future you, to other people, and you exist beyond the darkness you feel. In all these other ways, you are who you are, and you are not the engulfing darkness. You have the potential to be who you are, to live the life you deserve to live; to be in the light beyond self-harm.

 

It’s safe to say that self-harm exists as a little bundle of menace, born from doubts, fears, life experiences, unhealthy coping strategies, and maybe a few other things thrown into the mix too. Although that can feel like an awful lot, or perhaps literally everything, which is an incredibly heavy load to carry, it really isn’t everything. Your doubts and fears can simply be. They inherently don’t have to control your behaviour. As for a way to cope, there are plenty of other ways to cope too. Self-harm isn’t the sole solution or the only option.

 

In a grumbling, gravelly voice, self-harm can mutter about how you won’t be able to survive without it. That you deserve the constricting boundaries that self-harm makes you believe you are worthy of. In these times, it can really help to recognise that this is self-harm talking. That these thoughts aren’t you, and that you don’t need to act upon them. You could imagine that self-harm is a preteen yelling at the Xbox, or maybe you like the swamp monster with tentacles idea. Either way, give self-harm an identity that’s not you. Self-harm then becomes an annoying, whining brat whose tantrums you can work on ignoring, rather than indulging. Do you really think self-harm deserves a brownie?

 

What also really helps to pry yourself free from self-harm’s sticky little claws, is finding out what works for you. Go to therapy or a support group and engage in professional help; they have spent several years training to help people in exactly the same situation. Find someone you can talk to; a small yarn can go a long way. Try out those alternatives (and there are so many more too) that were mentioned at the beginning; they can seem plain kooky, but give them a go! I guarantee that there will be at least one that can ease self-harm’s whinging, taking it down from a full-blown tantrum in the middle of the supermarket, to perhaps a soft snivel on the bottom step of the staircase.

 

To end with, there is light and hope in having a life beyond self-harm. You have the potential to exist as bigger and brighter, as vast and brilliant, than what self-harm croaks about you. Go out there and stomp and shout, and simply be – be loud, be radiant – you are greater than what self-harm tells you that you are

My article for Metro.co.uk: ‘What I wish people knew about Mental health medication and Weight gain’

Today I was published for the first time on the Metro.co.uk website, with quotes from my friend Jonny Benjamin MBE, Dr Amy Jebreel- psychiatrist and Dr Clare Morrison, GP at Med Express UK. I enclose a snippet here and link to the full article. This is an intensely personal article for me, about weight gain on mental health medication and I know so many of you can relate to this. I would love to hear your feedback!

metro1
(image: Ella Byworth for Metro.co.uk)

‘At age 15, I was referred to a psychiatrist for a serious episode of depression and anxiety (later known to be bipolar disorder). With parental permission, I was put on an anti-psychotic medication olanzapine, to calm my mind. 

What I didn’t know then, was that olanzapine is one of the worst drugs for weight gain, and although the drug calmed my mind, I put on several stone in weight. As a vulnerable teenager, being overweight was upsetting for my body image and self-esteem.’

Read full article: http://metro.co.uk/2018/01/16/what-people-dont-understand-about-mental-health-medication-and-weight-gain-7231252/?ito=cbshare

Twitter: https://twitter.com/MetroUK | Facebook: https://www.facebook.com/MetroUK/

 

 

Blue Monday- a Message: Day of Mental Health Self Care

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(image: Excellence Assured)

So today is apparently Blue Monday- the most miserable day of the year, according to the media. Its January, Christmas has ended, the days are still short and dark. But, today doesn’t have to be blue in the sad sense of the word. We don’t have to be down today- even if we don’t feel great or strong.

Today can be about a day of self care, recovering, healing, hoping, dreaming and positive actions that can make your day better. Feeling like you can’t get out of bed today. Try just an hour earlier. Feeling anxious, depressed, low, or wanting to harm yourself? Seek support. Seek help. Don’t feel like you have to hide this or go through it alone.

Self care is so important- whether setting small goals to do, or phoning/ texting someone you love, to doing something, eg reading books, making art or listening to music, for the pure joy of it. Maybe you like running or dancing, maybe you like bubble baths and candles? Whatever is your thing- that thing you love, that heals your mind and body? Do it.

If you like meditation, meditate. If you need to talk to someone you trust, open up. If you need to be quiet and watch a movie, do that. If you want to see a therapist or doctor- go. You may not want to talk but you will feel better to get that weight off your shoulders.

Everyone is an individual. If you are struggling on todays Blue Monday (or Blue Self Care Monday)- please seek that help. You are not strange or weird for feeling how you feel. Mental health touches everyone regardless of age, sex, race or religion.

Remember to keep shining your light… even if its a tiny candle to fight the dark. You have this today. We are all here for you.       

‘A Unpredictable manic episode meant I was hospitalised for my bipolar disorder’: for Happiful Magazine February 2018 Issue

happifulmag
(image: E Segall and Happiful Magazine)

Hi everyone,

I am thrilled to be able to share my story of recovery from bipolar disorder for the first time in print (!) at Happiful magazine, a UK magazine solely dedicated to mental health.

You can read it online here:  https://subscribe.happiful.com/ click read e-magazine and turn to pages 50-51. If you live in the UK, you can also order the magazine there by post or buy a copy in most major UK supermarkets!

As I say in my article,

Having bipolar is not a curse, I look on it as a life lesson and something I will always live with. My dream would be to publish my life story as a book and share it with others across the world… The girl who lay on that ward so frightened and scared is only a small part of me. Now, I want to raise my voice even more to help others, so stigma falls’   

I hope you enjoy reading it and leave a message for me in the comments if you do.

On Working as a Mental health Writer and sharing my story with Bipolar.

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(image: Pinterest)

A few weeks ago, I took the leap in working as a freelance writer specialising in mental health and lifestyle. I have been writing for several years now on the blog, for charities and Huffington Post, but now I am aiming to reach wider media and hopefully get paid too. I began with a dream. My dream was and is to write for the big womens magazines in this country, about my story with bipolar but also to write about mental health, spread awareness and battle stigma. As well as this, to help other women (and men who read my work and life story) feel less alone. I began to take the steps to do this.

First, I had to learn how to pitch and write a good pitch email. I had and am continuing to research the Features Director/Editor of each magazine and then pitch some original writing ideas to a small amount of them at one time. I have pitched my story of recovery to a few and this week I am being published by Happiful Magazine (www.happiful.com), which I am so excited about. I am also writing an article for a major UK publication and will reveal all soon. Another great magazine is discussing my ideas at their Features meeting so fingers crossed- you never know! This week, too, I was featured in Metro in a blog by Cat Phillips on January blues. So lots of amazing things happening thank God.

My dream has also been to share my story in book form and become a published author. So, I am currently learning how to write my life story as a book and talking to a publisher- who may or may not publish my work. However, its great for me to formulate my story about living with bipolar and how I have reached a form of recovery. I am in process of writing sample chapters to be considered at present. Its a bit nerve wracking because you don’t know what will happen but also exciting. I love to write. Knowing I am forming a book manuscript makes me happy.

And lastly- I have been working on this here blog. Which I absolutely love doing. I am so thrilled to have that work recognised as a Finalist in the UK Blog Awards. Looking forward to meeting the other bloggers in my category. I love that here on the blog we are continuing to grow followers and thank you all for reading. Its wonderful to share other peoples stories too.

Thank you to all of you for your support and love and comments/shares. It means the world. Remember- you can do what you put your mind too. I have off days too. Just do what you can on the good days. Much love xo

Holiday Break Update: Fairy Lights, Writing and Self Care Rest.

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(image: flickr.com  at Kew Gardens, London)

I have had a really relaxing and at times, busy, break. I always try to pace myself because sometimes when I do too much, I get overly tired or anxious, which has a knock on effect for the rest of the week. Its important that I don’t do too much at once.

Although we don’t celebrate Christmas, my boyfriend and I went to the Christmas at Kew Light installations. They were so beautiful with a tunnel of fairy lights, oversized baubles, stars and snowflakes hanging from trees, coloured fairy light displays on the lake, different coloured trees and singing trees, burning fire and glittery fake trees, coloured pods changing colour to music and the Palm House light show with a Winter theme. The trail was just incredible, I really recommend it! There are also rides, a kids show and little kiosks selling mulled drinks and hot chocolate.

Then, I have been spending the past few days with family and been working a lot on my writing- on my book manuscript and also on another project for a magazine. It can get tiring and I invest a lot emotionally but I am so grateful to be able to write, and hope only positive things come out of it .

I have taken time as well for self care- to read, rest, relax so I don’t get overly anxious or exhausted. Yesterday I watched the Sex and the City Movie. I love Sex and the City, its brilliant. It makes me happy.

Hope you have all had a good break? Let me know what you have been up to. Remember self care is so important. Wishing you all a Happy and Healthy New Year 2018!

Reflections on 2017 and Festive Greetings from Be Ur Own Light!

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(image: Harrison Greetings)

Here at Be Ur Own Light, it has been a brilliant year in terms of writing, getting the message out there, engagement and gaining a new following. As well as regular blog posts on her life with bipolar and anxiety, I (founder, Eleanor) have written this year for other charities and media outlets. These include : Mind, Rethink Mental Illness, Time to Change,  Self Harm UK/ Youthscape, Brighton Wellness Centre, The Counselling Directory, Counsellors Cafe, ISMA, World Union of Jewish Students, Equilibrium Magazine and Happiful Magazine. There are upcoming collaborations to be published soon so stay tuned! I also hope to publish more for the Huffington Post in the new year.

The blog has grown into a strong following and particularly we have seen the growth from fellow bloggers on WordPress and Twitter which has been brilliant! Not to mention my loyal following on Facebook and other social media (and email). I have loved doing some Facebook Live videos and discussions too. Thank you everyone who regularly reads, comments, shares and for the awards given this year from fellow bloggers (Liebster, Sunshine, Mystery and of course being a Top 30 Social Anxiety blog and Top 100 Bipolar blog by Feedspot.com). I have also entered the blog into the UK Blog Awards and thank you to everyone who has voted so far.

I have hosted many incredible guest bloggers this year and thank you to all who have submitted high quality and excellent articles (in brackets is what they wrote about:

Lucy Boyle (Burnout Syndrome)
Quite Great and Helen Brice (Music Psychotherapy)
Bailey Chauner at Redfin (Seasonal affective disorder)
UnitedMind Laughter Yoga (Jobs and wellbeing)
Christina Hendricks at mentalhealthzen.com (PTSD and veterans)
Reviews Bee (Child Mental Health)
Mental Health and Money Worries  (Mental health and money)
Stephen Smith nOCD App (OCD)
Arslan Butt (Mental health)
Tony Weekes Unity MHS (his story)
Ellie Miles (Health anxiety)
Hope Virgo (Anorexia recovery/ book by Trigger Press)
Ann Heathcote Worsley Centre of Psychotherapy
Adar (PTSD and relationship abuse)
Marcus (Bipolar disorder)
Diamond E Health Informer (Mental Health and Technology)   
Lystia Putranto and Karina Ramos (Anxiety)
Paradigm San Francisco (Internet and teen mental health)
Juno Medical (Anxiety infographic)
Jasmine Burns (Binge eating disorder)
Bill Weiss (Opiate withdrawal)
Jessica Flores (Bipolar 2)
Jimmy Vick (Meditation)
Jay Pignatiello (Mindfulness and Meditation)
David Baum (365 Challenge for PTSD and Mind)
Karen (Anxiety as a mental health professional)
Dr Stacey Leibowitz-Levy (Online CBT) 

I have also written a lot about my journey with bipolar disorder and anxiety and hope to continue to do so in the new year!

Be Ur Own Light will be celebrating its second birthday in March 2018 and we can’t wait to see what next year holds.

We wish you all a very happy Christmas and New Year period- Festive Greetings to all!