Mental Health Experts Shine A Light On The Struggle Of Infertility Over The Festive Season by Experts at JAAQ

(image: Victoria Volkova Unsplash)

For many people, Christmas time/festive season is a time for happiness, family and bringing people together; however, one in seven UK couples face a hidden grief : infertility..

Research reveals that nearly three in four people battling infertility are burdened with feelings of failure, ​​adding to the hidden grief many already feel during the holidays. In response, mental health platform JAAQ wants to spread awareness around why infertility can be harder during the holidays and what we can do to approach the topic sensitively.

Male fertility coach explains why infertility feels heavier during the festive season 

Male fertility coach, Shaun Greenway, who was diagnosed with azoospermia, explains on JAAQ why the holiday season is so difficult: “We got a pregnancy announcement at Christmas, and it took me right back to that place. That hurt. That weird feeling of happiness mixed in with jealousy and anger and pain.”  Even after he had twins via donor sperm, the emotions didn’t disappear “It will always be part of me. It’s always there.”

Shaun’s experience highlights a truth many people face – that infertility doesn’t end with treatment or conception; it changes shape, often resurfacing during emotionally charged times like Christmas, a time filled with pregnancy announcements and marketing imagery filled with children and togetherness.

Founder and CEO of Fertility Help Hub, Eloise Edington, knows that pain well. Supporting her devastated husband while navigating her own grief, she recalls when speaking on JAAQ: “Supporting my devastated husband while also equally grieving myself and knowing that we would never have a biological child together meant we were both drowning in separate pain.”

She’s open about the reality of those moments: “Lots of crying, lots of eating chocolate, wine, being together. Not pretty. Not Pinterest-worthy. Just real.” For many couples facing infertility, this is the reality of Christmas – raw, difficult and far from the idealised celebrations we often imagine. 

(image: Priscilla Prisceez, Unsplash)

4 dos and don’ts for talking about infertility this holiday season

To make the festive season a little easier, mental health platform JAAQ has revealed four essential dos and don’ts for talking about infertility this Christmas – whether you’re facing it yourself, or want to approach the topic sensitively with others. 

Dos:

  • 1. Think before you ask sensitive questions about pregnancy or starting a family and wait for them to bring it up themselves naturally in conversation.
  • 2. Share with someone you trust – If you are struggling, consider speaking openly with someone, whether in person or by message, which can help you to process your emotions. For Shaun, he shared: “Once I did start opening up, that’s when everything got a bit lighter.” Elouise suggests, “Find community, find support, speak to other people who are going through similar struggles. How are they dealing with it? What are they doing to keep the romance alive or to get through this tricky time and enjoy life?”
  • 3. Encourage without imposing your opinion. If someone shares something personal, listen fully before responding. Let them know you are there for them and ask how you can support them, rather than assuming what they need. 
  • 4. Create a Christmas/ festive routine that works for you. If traditional celebrations feel overwhelming, permit yourself to do things differently. You might skip the big dinner, start a new ritual like a quiet morning walk with coffee, or find other ways to mark the day that feel manageable.  

Dont’s:

  • Don’t ask personal questions about pregnancy or family plans, especially in social settings
  • Don’t offer unsolicited advice like ‘just relax’ or ‘it’ll happen when it’s meant to’
  • Don’t probe with follow-up questions if someone opens up; listen supportively rather than asking questions that might cause unintentional distress
  • Don’t pressure someone to participate in every activity or ‘get into the spirit.’ Sometimes the kindest thing is simply allowing them to step away 

(image: Pereanu Sebastian: Unsplash)

About JAAQ

JAAQ – which stands for Just Ask A Question is a pioneering mental health platform designed to make credible, compassionate support accessible to everyone – especially in the workplace. The platform provides engaging, clinically backed content by connecting users with experts and individuals with lived experience, who answer mental health questions anonymously. This unique, interactive approach empowers people to explore their mental wellbeing in a safe, stigma-free environment.

My Experience With Pregnancy-Related Anxiety by Georgia Anne

(image: Georgia Anne)

When I had my son in 2022, I was overwhelmed in the best way possible. 

He was blonde, blue-eyed perfection, and I fell completely in love with him. As he grew, I realised how much I enjoyed being his mum, so much that I knew I wanted to expand our family. That longing feeling stuck around until I asked my husband, “Shall we have another one? I know it’s early but I’m ready,” which he obviously was happy to!

In July 2023, I fell pregnant again with my daughter. The timing overlapped with a busy summer, including marrying my husband, Oskar, in August. With everything going on, those early weeks of pregnancy passed quickly, and my mind was completely preoccupied with wedding plans and family life.

But once things calmed down and the routine returned, something shifted.

When Everyday Anxiety Turned Into Something Bigger

By early autumn, I began to feel a growing sense of anxiety that didn’t feel like my usual ups and downs. By October, it reached a point where I struggled to leave the house. 

Even thinking about stepping outside would trigger panic, and it could take hours to build up the confidence to even think about stepping foot out of the door. I was consumed by fear, anxiety and the panic attacks were frequent.

I’m naturally quite open about how I feel, so I told my husband directly that something wasn’t right and that the anxiety was starting to affect my mood, and I could feel myself slipping into depression.

The guilt that followed made everything heavier.


I felt like I was letting my son down because our daily walks stopped. I worried he wasn’t getting the best version of me anymore. And the more I thought about it, the more overwhelming it all became.

My husband, being the steady and practical person he is, simply said, “Alright then Georgie, let’s get it sorted.

Speaking Up at My Midwife Appointment

When my next midwife appointment came around, he came with me. I have a habit of downplaying things, and he wanted to make sure I didn’t brush it off.

When she asked how I was feeling, he gently stepped in and explained what had been happening.

What happened next was something I’ll always be grateful for.

Our midwife, by complete luck, was a former mental health consultant. She listened without judgement, spoke to me with genuine kindness, and immediately discussed practical steps to help me manage the anxiety.

Before I left the appointment, she’d already referred me to perinatal mental health services.

Every single time anyone asks about midwives in our area, I always rave about her because of this. She was the best person for the job, for me.

(image: Georgia Anne)

Getting Support: Talking Therapies & Medication

Within a month, I had started talking therapies, and I was given a low dosage of anti depressant, sertraline. It was a huge relief to finally feel like something was moving in the right direction.

I continued with therapy throughout the pregnancy, and in March, my daughter, Freya, was born. Giving my children a small but beautiful 17 month age gap.

After the birth, a mental health consultant at the hospital sat with me to talk through how I was feeling. We discussed baby blues, hormonal crashes, and how to manage my medication over the next few weeks.

And honestly, the main emotion I felt that day was relief. She was here. Safe. Healthy. And I’d made it through.

Where I Am Now

Freya is now a lively toddler: walking, talking, exploring everything.

I’m still on my treatment plan, and I’m okay with that. The difference in how I feel is huge. I can leave the house without fear. I no longer carry the weight of guilt or the worry that I’m letting my children down. I feel lighter, calmer, and more grounded. I’ve learned so much during my time in therapy, the coping mechanisms to help on bad days, the affirmations to remind myself of how far I’ve come and most importantly: how to open up and be completely vulnerable.

I often think back on that period in my life and feel a sense of pride that I was honest with my husband, and that he spoke up for me and didn’t let me sugarcoat. 

What I Learned And What I Want Others to Know

Mental health care is not a luxury. It’s essential, especially during pregnancy because it’s a time when so many physical and emotional changes are happening at once.

Reaching out to my midwife and being honest about how I was feeling was the most important step I took. It led to support that genuinely changed my experience of pregnancy and early motherhood.

If you’re feeling overwhelmed, anxious, low, or unlike yourself during pregnancy, please know this:

You’re not alone, and you deserve support just as much as anyone else.

There is help available through midwives, GPs, perinatal mental health teams, talking therapies, charities, and NHS services.

Reaching out doesn’t make you weak. It’s the first step toward feeling like yourself again.

Georgia Anne is a UK lifestyle blogger who writes about motherhood, identity, and alternative living. After experiencing pregnancy-related anxiety, she became passionate about speaking openly about maternal mental health and helping others feel less alone. She lives in England with her husband and two children, and shares her honest reflections at georgiaanne.co.uk.

Window to the Womb partners with BlueSkeye AI to launch Avocado App to support Perinatal Mental Wellbeing in the UK.

(image: avocadoapp.co.uk)

Window to the Womb, the UK leading provider of private Baby Scan Services for pregnant women, has partnered with BlueSkeye AI to launch Avocado.

Avocado is a brand new pregnancy App which uses cutting-edge AI technology to support effective mood management. Window to the Womb is rolling out the use of the Avocado App across all 44 clinics nationwide enabling women who attend for early and later pregnancy ultrasound services to access their scan images and scan reports digitally. In their drive to support women in early stages and throughout pregnancy, Window to the Womb has worked with BlueSkeye AI to provide a range of additional services within the App including the ability to log a pregnancy diary, access mindfulness or exercise material and order personalised baby scan photos.

(image: avocadoapp.co.uk)

Managing Emotional Wellbeing and Moods

Avocado provides women with the ability to understand and manage their mood and emotional wellbeing throughout pregnancy. Recognising that pregnancy and preparing to have a baby is such a big life event it is well understood that pregnancy can be an emotive time and a trigger for mental ill health. Pregnancy hormones can be a likely contributor to changes in mood, as well as other triggers including fatigue and sleep deprivation. 

The Maternity Mental Health Alliance, a UK charity that is focussed on addressing the needs of women during pregnancy reported that 1 in 10 women experience perinatal mental problems and more needs to be done to support women during pregnancy. The lived experiences of women, as documented and made available to listen to by MIND, who have experienced perinatal mental illness indicate there is more to be done to help raise awareness in society about the prevalence of anxiety and depression (and other mental illness) during pregnancy. 

Avocado enables women to track their mood alongside other key pregnancy metrics whilst managing their private scan appointments and much more. The app directs women to useful resources including the NHS’ Every Mind Matters mental health and wellbeing resource.

At Window to the Womb, we are privileged to meet and provide services to thousands of women at different stages of their pregnancies. We are committed to ensuring that women are well supported as they access our services and we are keen to ensure that women are empowered to self-manage their mental and emotional wellbeing during this time” said Managing Director of Window to the Womb, Tony Harrison.

BlueSkeye AI is a fast growth tech company based in Nottingham creating AI you can trust, and is on a mission to improve wellbeing and patient health outcomes by delivering accessible and objective services and products that help patients understand and manage their mental health and wellbeing. The ethical AI company’s technology is underpinned by Behaviomedics, pioneered by BlueSkeye AI’s CEO, Professor Michel Valstar.

“Our core technology automatically analyses and synthesises the face and voice to monitor mood and other medically relevant expressed behaviour. We are delighted to work in partnership with Window to the Womb to apply our technology to help perinatal women understand and manage their mental wellbeing” said Professor Valstar, CEO of BlueSkeye.

The App is available to download on Apple and Android devices. A premium version is now available for subscription and includes additional features that promote wellbeing during pregnancy.

Please visit www.avocadoapp.co.uk for more information.

This article is unsponsored- I am sharing it because i believe greatly in the mission of the founders to support perinatal mental health.

What you need to know about Post Partum Depression (PPD) by Kara Reynolds

(image: Lisa at Pexels)

Postpartum depression (PPD) is a severe medical condition that many mothers experience. It’s a condition that occurs to a mother after she gives birth to a newborn. You might be feeling hopeless as you try to be a mother — maybe your birthing process didn’t go as planned, or perhaps you’re having trouble breastfeeding. 

The symptoms of PPD can last a long time. They’re severe as well, and if left untreated, you could develop something more serious that may pose a danger to you or your child. It’s essential to learn about postpartum depression to know if this is happening to you or even your loved one. 

Know that if you have PPD, it is not your fault. It’s a medical condition that requires treatment if you want to get better. Here’s what you need to know about PPD so you can keep yourself, your loved one and the baby healthy and safe. 

Defining Postpartum Depression

Postpartum depression is a medical condition associated with extreme feelings of worry, sadness, tiredness and hopelessness that women experience after giving birth. These feelings can last a long time, making it hard for new moms to take care of themselves and the baby. 

This condition can occur any time after childbirth. Even though it usually starts within a few weeks after having a baby, it can begin later, too, even up to a year after birth. It often doesn’t go away on its own and needs professional treatment to get better. 

Although it is common for people to feel sad or empty, it’s not common for it to last as long as it does with PPD. It’s also not an expected part of becoming a mother. PPD affects your behaviour and physical health and gets in the way of day-to-day life.

It’s Not the Same as Baby Blues

More women experience baby blues after childbirth, but this is not the same as postpartum depression. Baby blues have similar symptoms of PPD, but those feelings don’t last nearly as long and usually go away naturally after a few days or a week. PPD symptoms last much longer and the emotions are more intense.

Baby blues are more like mood swings. New mothers have to grapple with being a mum for the first time and everything that goes with it. Of course, they’re going to feel anxious, stressed and upset at times. The sudden hormonal changes can do a lot to a woman’s mind and body, but the hormones eventually level out and women can handle the feelings independently. 

It’s Fairly Common

You are not alone if you suffer from postpartum depression. In fact, about one in eight women will experience PPD in their lifetime. Postpartum depression estimates can vary by state, age and race, and can be as high as one in five women in some parts of the world. 

Additionally, PPD is often higher for first-time mothers. However, it can happen to mothers who have had many kids, and it can reoccur in each pregnancy. Rates may be even higher than estimates because not all women will report or seek help if they think they have postpartum depression. PPD is more common in women who have had a history of depression, too.

It Can Affect Your Child

Postpartum depression can make it more difficult for you to care for yourself and also your baby. If your PPD goes on without treatment: 

  • You might end up skipping your postpartum checkups for you and your baby, which can lead to other health and developmental problems.
  • It may be more challenging to bond with your child, which can affect breastfeeding.
  • Your newborn may not get the medical attention they need.

Getting the proper treatment and recognising that you or a loved one may be suffering from PPD can better the chances of the new baby thriving. 

It Comes with Many Signs and Symptoms

Mothers will often feel overwhelmed when they bring their new babies home. There are regular hormonal changes that occur, and being a mother poses a new lifestyle all in itself. However, there are signs and symptoms that may be leading to PPD. If these occur for more than two weeks, then you need to seek medical attention: 

  • Feeling hopeless, sad and overwhelmed
  • Crying more than normal
  • Having thoughts of harming yourself or your baby
  • Feeling like a bad mother or worthless
  • Changing sleep patterns
  • Withdrawing from friends, family and life in general
  • Not having any interest in your newborn
  • Eating too little or too much
  • Having physical pains, like headaches and stomach aches, that won’t go away

New mothers or even mums who have had other children may feel ashamed or embarrassed if they feel depressed (although its OK to feel this way) and may not seek the help they need. You don’t have to suffer, though — reach out to a doctor if you or someone you know experiences these symptoms.

It Can Be Prevented

While PPD is treatable, it can also be somewhat prevented. If you have had depression in the past, you can get counselling before giving birth to discuss your feelings about having a child. 

Two kinds of counselling can work best to prevent PPD for women at an increased risk. The first is cognitive-behavioural therapy, which helps you manage negative thoughts by changing your thoughts and actions. The second is interpersonal therapy, which helps you identify and deal with problems in your life. 

It’s Treatable

There is hope for those who have PPD. The earlier you seek medical help, though, the better off you and your baby will be. Common types of treatment for postpartum depression include therapy, medicines prescribed by your doctor and, in severe cases, electroconvulsive therapy. 

At home, you should rest as much as possible. Additionally, talk to your partner, join a support group and make time to visit with other people.

Take It One Day at a Time

With time and support, you can make it through this season of Post partum depression. You are not alone.

This article was written by writer Kara Reynolds, editor in chief at Momish.