Channel 4 Launches Lloyds Bank’s Mental Health Awareness Diversity in Advertising Campaign: For Time to Talk Day #GettheInsideOut

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(image: Channel 4)

Channel 4 to launch Lloyds Bank’s £1m award-winning Diversity in Advertising campaign

  • Professor Green, Victoria Pendleton, Jeremy Paxman, Rachel Riley, Ade Adepitan, Alistair Campbell and Alex Brooker star in Lloyds Bank’s mental health awareness campaign
  • New research finds 75% of people believe there is a stigma in Britain attached to people with mental health conditions
  • Almost three quarters (74%) think the average person would be unwilling to discuss their own mental health issues
  • But nearly three quarters (72 per cent) think society has a better understanding of mental health conditions
  • Openness of celebrities and media coverage contributes to positive change

 

Lloyds Bank’s winning ad campaign of the Channel 4 £1m Diversity in Advertising Award launches exclusively on Channel 4 on mental health awareness Time To Talk Day (1.2.18).

 

The adverts will feature celebrities – including Professor Green, Jeremy Paxman, Rachel Riley and Alex Brooker – as well as members of the public and Lloyds Bank colleagues playing a variation of the ‘Who am I?’ sticky-note guessing game, to explore the common misconceptions about living with a non-visible disability.

 

And to coincide with the campaign’s launch, a new Lloyds Bank and Mental Health UK survey, reveals that although improvements have been made in how society thinks about mental health, 75 per cent of people still think there is a stigma attached to the issue.

 

Lloyds Bank and creative agency, adam&eveDDB, created the mental health adverts  after winning Channel 4’s Diversity in Advertising Award, set up by the broadcaster to improve diversity in advertising.

 

As the award winner, Lloyds Bank will receive £1m worth of advertising airtime on Channel 4. The competition invited entrants to put forward creative ideas featuring non-visible disabilities.

 

Channel 4’s Sales Director Jonathan Allan said: “Producing an advert that puts non-visible disabilities at its heart was a demanding brief and it’s been a real pleasure working with Lloyds and adamandeveddb as they developed a fantastic new campaign that makes people think more profoundly about mental health.

 

“If this campaign can encourage the public and advertisers to think a little harder about all aspects of diversity, it can help make a real difference to people’s lives.”

 

“The TV ad is brilliantly simple, yet hugely effective,” says Robin Bulloch, Managing Director, Lloyds Bank. “And while winning the Channel 4 Annual Diversity in Advertising Award in itself is a great achievement, the positive difference the campaign will hopefully allow us to make to so many people’s lives is the real ambition here. By raising awareness of invisible disabilities and taking action to promote healthy wellbeing, we can support our colleagues to recognise the signs and feel confident and equipped to support customers and each other.”

 

Lloyds Bank has been working with Mental Health UK to launch #GetTheInsideOut which will appear on the adverts. #GetTheInsideOut campaign will encourage more people to speak about mental health and aims to inspire those living with a condition to speak up about mental health.

 

Research from Lloyds Bank and Mental Health UK, undertaken by YouGov, found that seventy-five per cent of respondents feel there is a stigma in Britain attached to people with mental health conditions. And 88 per cent feel society needs to do more (much more (62%) or a little more (25%)) to better understand mental health issues.

 

The survey reveals that 67 per cent of respondents think people are more comfortable talking about mental health conditions now than they were five years ago. And people feel that the four main factors behind this change were – celebrities talking about mental health (70 per cent); media stories about mental health (70 per cent); societal change (68 per cent); and charities raising awareness (56 per cent).

 

But the research also reveals that 74 per cent of respondents think people would be fairly unwilling (62 per cent) or not willing at all (11 per cent), to discuss their own mental health issues.

 

Managing Director of Mental Health UK Brian Dow welcomed the research commissioned by Lloyds Bank and said: “We have come a long way in a short time to raise awareness. In large part thanks to the hard work of the charity sector, campaigns like Time to Change, a willingness of celebrities, notably the Royal Family, to talk about mental health and positive engagement by the media.

 

“Nevertheless this research shows that we cannot rest of on our laurels – there is a lot more that we need to do.”

 

Although the survey showed that people think significant steps have been made in the past five years on people’s awareness of mental health, more still needs to be done.

 

The survey discovers that compared to five years ago;

  • 72 per cent of respondents think that society  has a better understanding of mental health conditions
  • 69 per cent feel people empathise more with people with mental health conditions
  • 70 per cent think society is more aware of the everyday realities of living with a mental health condition
  • 70 per cent also feel there is more awareness of mental health issues raised in the media

 

In addition;

  • Fifty-six per cent of respondents said they’d feel comfortable talking to someone they don’t know very well about their mental health.
  • While 37 per cent said they’d feel uncomfortable, with over half (57%) of this group concerned that they might offend the person  and a similar proportion (56%) worried they would embarrass or upset themLloyds Bank and Mental Health UK Charity Partnership

    Lloyds Bank is proud to be working in partnership with Mental Health UK. Together the Bank and Charity aim to promote awareness of the link between mental health and money problems, encourage discussion between customers and colleagues. To date, colleagues and customers have raised over £4.8 million which has enabled Mental Health UK to design, build and launch a pioneering new service called Mental Health and Money Advice. This service is the UK’s first advice service dedicated to helping people understand, manage and improve their financial and mental health.

    For further information –

    Channel 4 –

    Tim English, Group PR Manager

    1. 020 7306 6984
    2. tenglish@channel4.co.uk

     

    Lloyds Bank –

    Eve Speight

    M: 07585965319

    E: eve.speight@lloydsbanking.com

     

     

Guest Post by UnitedMind Laughter Yoga: How to get the most out of your Job and Wellbeing.

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(image:health.com)

Being unhappy at work isn’t just ‘one of those things’ you need to put up with, even in today’s society where hating your job can seem to be glorified. You don’t have to be incredibly passionate about your industry or role to still enjoy coming in (although it helps if you do love it!) , and there are a few tips and tricks that can help transform that negative outlook into a positive one.

Have a carrot at the end of a stick

Spending your time at a job you don’t like is always going to be stressful, so we recommend thinking about the carrot at the end of your stick when you’re staying late or having a busy day. What are you saving for? What are you looking forward to? You might not care about the company you’re doing the work for, but you will care about the dream you’re putting the money towards.

There’s nothing wrong with working a job for the pay check; we all need a roof and food. However, if you really want to start genuinely enjoying your job more, we recommend trying to get more out of it than just a pay slip at the end of the month; or at least get more out of that pay slip.

Get pleasure out of purpose

In Happiness by Design, Paul Dolan speaks about how we derive pleasure from purpose, and this is directly important to how we should approach work. Doing the bare minimum isn’t great for the company or team you work in, and “just enough” will start to mentally make you feel inadequate. Inadequacy usually leads to anxiety,  and sometimes you feel awful. You  then a cocktail for a terrible working environment and for your own wellbeing.

Instead, you should try hard at your job , as long as it is not affecting your health. Positive peer reviews and promotions can reward the work you put in, which will make you feel more positive, and that positivity can snowball from there into something considerable.

Hard work and happiness breed confidence, so even if you still don’t like the place where you work, there’s nothing stopping you from taking this new found conviction to go and land a job you will love. Sometimes a fresh start is all you need.

Turn your co-workers into friends

Walking in to an office full of people that you don’t know and aren’t friendly with can make work a lonely experience. However, if you socialise with your co-workers and make an effort to speak to them, then you might even start looking forward to work because you’ve got Emma that you can speak to about the match at the weekend or David who you can chat with about the latest episode of your favourite show.

We recommend, even if it means leaving your comfort zone, that you go to as many work outings as you can. Drinks after work are always good at making everyone feel more comfortable around each other, but even going to something like a light yoga session at lunch could be the start of a routine to bring you and your colleagues closer together.

A nod and smile in the hallway is, relatively speaking, a small gesture – but it can make a workplace seem so much more welcoming.

You and your space

If you have a desk, something as small as tidying it can do a lot to change your mind set. If you have papers and rubbish all over your work space, you will start to feel cluttered and swamped; physically and mentally. The process of throwing away everything you don’t need can feel very relieving and almost like a detox.

Personalising your work space can also help make work more enjoyable. A picture of a loved one, a little happy picture/ object or even a plant you can look after all help make your area feel yours; we can forget how important individuality is sometimes.

This article was provided by the team at United Mind, who provide laughter yoga for those that want to have a little fun while improving their mental and physical health. Thanks also to Jack Bird.

Sources:

 

Hitting the Pause Button: Taking a step back to promote Wellness

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(image: https://blogrhiaepoitiers.wordpress.com/2015/04/23/il-est-temps-de-faire-une-pause/)

Last week was particularly tough for me as I have written about and I felt really down. So this week, I decided to hit the pause button and just relax as best as I could, before attending job interviews next week. I am staying at my Dads in the countryside this week and while I have been doing a little bit of job hunting/ applying, I have mainly been resting and trying to promote as much relaxation as possible. I felt so drained and stressed out last week when I received some difficult news and knew I should take a step back in order to promote my wellbeing. I am feeling so much better, after having lots of sleep and not beating myself up over what went wrong.

Sometimes, I think that when we go through hard times, it can be all consuming. Your brain replays the upsetting event and tries to analyse it and think where you went wrong or if you could have done something differently. This week, after several days of this, I have chosen to pause. I have had to, for my own sanity. I am also lucky that even though financially things can be hard, I have the support of my family. Not everyone has that. That has made me be able to be more positive as well. I know that I am one of the lucky ones in that.

Last night, I went to the cinema to see Paddington 2 which was adorable. A very sweet, happy, family movie. Just what was needed really!

I know that things will get better again and am trying to draw on my strength and past experiences to be resilient and move forward. It is never easy. I am hopeful this week that I will get there, and part of that is from pausing and regrouping.

Guest Post: Mental Health and Money Worries: ‘The Perfect Storm’ by Consumer Money Worries

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When supporting clients with financial difficulties, not only is it essential we take in to consideration vulnerabilities for regulation purposes but CMW prides itself on the quality of care and diligence taken to support our clients. Mental Health and Money Worries is perfect for us and you- as we are here to ride the storm with our clients.

Our objective is to understand mental health problems and the impact on effective decision making; allowing us to support and signpost to the best of our ability. CMW aims to identify a sustainable pay and plan, ensuring we can positively contribute towards long term mental wellness.

Mental Health and Money Worries is the perfect storm

Mental Health presents unique challenges, this invisible illness can often be difficult to evaluate and understand for both ourselves and indeed the client!  When we support a client with Mental Health and Money Worries we need to understand… ‘1) Is it debt triggering the mental health issues. 2) Mental health issues triggering the debt. 3) Combination of both, fuelled by other factors – We recognise Mental Health and Money Worries go hand in hand.

It’s vital that we address these questions at the point of first contact with the client. We can then develop solutions to best meet their needs and take in to consideration any triggers and special considerations, such as working with a supporting carer.

Creating a Client Support Network to Weather the Storm

There are infinite reasons why a client may be facing mental health related money worries.

In some cases a client may not have previously suffered from or recognised mental health related symptoms or issues, such as anxiety, stress or depression. However, a build of debts and money worries over time may have brought on such issues. It’s therefore important we understand the debt related ‘triggers’ and support the client accordingly, for example they may have bailiffs knocking on the door or pressure from aggressive creditors. Our solutions must address these issues.

Conversely, a client may have built up debts due to time off or loss of work due to long term mental illness. Over time debts have built through no fault of their own.

Finally there is the co existing storm, where both money worries and mental health issues exist and are fuelled by other vulnerabilities and contributing factors such as gambling, alcohol/substance abuse and relationship problems.

All such factors can have significant negative impact on both mental health and debt level and therefore it is vital that our debt counselling solutions are delivered hand in hand with specialist organisations and charities whom can support a clients unique challenges.

 Educate, Inspire and Support – The Journey from Mental Illness to Mental Wellness

From first contact we focus on understanding the unique challenges and vulnerabilities of each client.

We partner with specialist mental health organisations and charities to create a support network for our clients that will provide the education, support and inspiration they need to address their money worries, mental health and vulnerabilities. Guiding them from Mental Illness to Mental Wellness.

Mental Health and Money Worries, riding the storm together!